Learning why, what, how, when, where, and who about your organization and the competitive environment are the critical components when defining Human Capital Supply Chain models. This information provides your organization with the insight needed for defining successful talent acquisition strategies. Without external knowledge the business becomes more at risk in terms of how to define recruiting strategies. Without sound information false expectations and beliefs are developed.

This analysis also assists in defining the value propositions necessary for attracting human capital and determining how to present new career opportunities. Information gathered from these activities also establishes expectation levels for HR in terms of estimating the amount of effort needed for acquiring new talent to the business. Each Competitive Intelligence strategy is customized to specific client needs. Requests can range from gathering market intelligence on competitors to more specific information such as compensation and benefit structure information.